MINOR PROJECT
MINOR PROJECT 14.04.20 - 19.07.20 (Week 1 - Week 14) Maydeline (0335392) Minor Project INSTRUCTIONS WRITTEN TASKS Design Innovation & Disruptors 14.04.20 (Week 1) 1. Please describe what is Design Innovation based on the article "What is Design Innovation? by Alex Obenauer". Please cite some examples to elaborate your observations. ttps://medium.com/newindustrialist/what-is-design-innovation-89fb307462ae Answer : Based on Alex Obenauer's article, Design Innovation is a design process that has a basic innovative concept which changes the way consumers interact with the products to make their life easier. This innovation is to reduce the friction user experience or to improve the user experience. It consists of principals that include contextual, empathetic, goal-oriented, intentional and iterative. For example, the Coca-Cola bottle is mentioned in the article. Coca-Cola changed its original bottle design and created a total n...